MY STORY
I started my music industry career in artist management. I appreciated working with musicians because I related deeply to what it was like to be the artist, as leading up to that point, for most of my entire life, I was an actor (and singer/dancer, yada yada.)
From management, I moved into marketing and publicity and eventually started a digital marketing agency, Sneak Attack Media which served bands, artists and labels. I ran the company for 12 years before it was acquired by entertainment marketing agency The Syndicate - I had the honor of running the digital marketing department there for about 3 years.
But backing up…about 6 years into running my company, I hit an absolute wall of burnout that was a result of chronic stress. I was totally depleted, running on pure adrenaline and my nervous system was fried. Work was insane, but it wasn’t just work - I realized I simply didn’t have the tools to manage stress well, and even though I was “healthy” - I was quite unwell. And it wasn’t just mental - it was physical as well. And it was affecting every part of my life.
I worked with some amazing integrative practitioners who helped me understand the lifestyle changes I needed to make to restore my nervous system (and keep it healthy), and how to manage my stress and break out of my old habits to finally feel better. I was seeing so many other people around me going though similar challenges - artists, colleagues, friends - and when I recovered, I felt a pull to help others people recover from (and prevent) this feeling - especially those of us who have lifestyles that defy the norms of “work/life balance.”
In 2015, I earned my certification as an Integrative Nutrition Health Coach and since then I’ve gotten a number of other certifications as well, including the Five Archetypes, a transformational system based on the Chinese Five Elements which I use to help clients quickly break through behavioral patterns they’ve been stuck in for some time. In May 2024, I also earned my board certification through the The National Board for Health & Wellness Coaching (NBHWC.)
I’m extremely grateful to be able to help fellow creatives and artists and music industry professionals and entrepreneurs build sustainable careers doing what they love - without burning themselves out.
CERTIFICATIONS/TRAINING:
Integrative Nutrition Health Coach, Institute for Integrative Nutrition
National Board Certification via the NBHWC
Coaching Intensive Practicum, Institute for Integrative Nutrition
Advanced Health Coach Training: Gut Health, Institute for Integrative Nutrition
Certified Five Archetypes Coach
Certified Mental Health First Aider
Reiki Level II